Stand up paddle board apparel, clothing, posters and goods. Uniting stand up paddlers worldwide. Giving back to charity. It’s more than just a board and a paddle it’s a lifestyle! sup clothing for all paddlers & adventurers. Live Love SUP started as a simple photo blog. A way to document our Stand Up Paddle Board adventures around the world. We started paddling after moving to the United Arab Emirates in 2009 and instantly, like many others, fell in love with it! We founded a club in Abu Dhabi and have passionately been promoting SUP ever since to practically everyone one we meet.